Angang made three "brand" hit the rail market in the world
In the steel industry "cold ice" dire circumstances, in 2015, angang steel mill today rail supply 588,000 tonnes, profits hit a record high, successful contrarian Sally. In 2015, the total production exceeds total demand of about 500,000 tons of heavy rail. In this difficult situation, angang steel mill services, marketing, expanding market as contrarian to break through three "brand", making a new world. 2015 mill is not only exclusive supply Tang used in railway rails, ROC the third energy channel, even with "King of the track" 60R2 Groove Rails became a new urban tram Line 2 subway in Suzhou's sole supplier, also achieved the 60 kg/m rail full length heat treatment of bulk supply. Adhering to the "sincere service are always open up the last mile ' stepping stone '" idea, in October 2014, when a large plant to Shanghai Railway Administration Ning Rails for nearly 1000 tons of supplies infrastructure of railways product quality objection, the plant's production and marketing research team quickly assembled the first time, went to Shanghai, in the shortest time and gives solutions to satisfy our customers. In 2015, when the Shanghai Railway Administration amounted to more than 100,000 tons of project tender, quality service give the impression that AISC successfully bid the project. Heavy rail market mainly dominated by railways in China, the "internal market", refers to the railway route maintenance and key infrastructure of railways rail markets. In recent years, internal rail market is shrinking, how to get out of the road-rail markets of new customers, new order is particularly important (external markets mainly refers to the rail transport market, local market, crane rail line dedicated to markets, factories, markets, etc). With the deepening of research integration of production and marketing system in angang, a large plant in Shijiazhuang City Metro Line 3 line "one-stop" services after starting, and further developed the subway in Urumqi and Tianjin Metro line 1, line 5, Line 6 of programme delivery. Sales services for road-rail, regional manager of the factory in the original system, the creation of a project manager, from factory production technology room key serves as the project manager, take the form of early intervention to provide customers with technical support. Visit new customers, open new markets, into a smooth-running stage.
In order to shorten the distance with the user, AISC marketing information platform. According to the platform, large main competitors and customers, industry and national policies of the information collection and analysis, take the form of regular reports to summarize, for the marketing team to provide strong support for sharing information. Once aware of the information about the project "the wind blows", the plant as soon as, rapid response, as a prerequisite for the smooth implementation of the contract to create all favorable. Suzhou Subway Line 2 line bidding process, which keep track of the items in a timely manner, repeated consultations with customers, seize the initiative successfully won the bid eventually. Large plant "put eggs in different baskets" multi-line combination strategies, continue to broaden the profile production line to market. 2015, the Anshan Institute of iron and steel together set up the profiles of the factory production technology research center, mastered and applied advanced technology of the professional to develop competitive, new products with good market prospects and high added value products, seize profiles the high-end product market research profile processing technologies, building material deep processing base, filling profile processing field blank. Only last year, has been successfully included u-steel, Tower angle steel and atmospheric corrosion resisting steel for bridges, civil balls flat steel, hot-rolled steel products with high added value, such as 8 14 varieties, specifications of the new products, in order to further enhance market presence, establish brand has laid a solid foundation.
Source:http://www.jnsteelpipe.com/
